Fresher means more than roast date.
Roast date still matters. But there’s another clock worth paying attention to: the time between harvest and your cup. With RaO, coffee is roasted closer to harvest and shipped as a finished product, with transit taking approximately 10 to 30 days.
More on freshness
In the traditional model, green coffee can spend months traveling, warehousing and waiting before it ever reaches a roaster.
Closer to harvest. Closer to roast. Closer to your cup. That’s the goal.










